Styles, Strengthens, Conditions. High shine and light hold for a brilliantly classic look. Brylcreem has helped men look their best because it leaves hair soft, healthy and manageable without the stickiness of gels or sprays or the greasiness of pomades. Alcohol-free, so it won't dry your hair. The look is timeless, yet right on the cutting edge. It's brilliantly classic. Replenishes and conditions hair after shampooing for healthy-looking shine. Styles hair for touchable, light hold. Adds body to fine hair.